As the demand for search engine marketing continues to grow, so does the demand for experts in the area. In recent months, mass emails seem to be the new ‘promise’ of top search engine rankings. How do you choose an SEO provider that will understand the needs of your website and provide quality service?

Let’s breakdown the elements of SEO, to make it easier for you to recognize a good product. To find a good SEO provider, look for these things:

They need to be able to check your current site, evaluate it and set goals for it. They should develop a list of target keywords relevant to the site, write and insert good meta tags for you, and check all other tags to make sure that they’re alright. They should also check all your content and make recommendations on how to improve it to get better search engine rankings.

They should provide link-building programs, including writing and submitting listings to directories and giving you ideas on who to ask for links from. Reports tracking search engine referrals to your site are always good, especially if they explain what they mean and how they can be improved.

Website maintenance is a very important aspect of any SEO program. Once their site has been optimized, many people don’t realize that they need to keep up these methods over time. If you let your site lapse back to the way it was as you add new content, then you’ll need to start all over again.

What kind of price can you put on all this? Well, pricing structures for SEO vary a lot between companies. Some companies will charge more because they include a monthly maintenance fee, while other companies offer customized proposals based on a websites specific need. In general, good SEO can cost as much as $150 an hour, so be prepared for that. Keep in mind that the larger your site is, the more work will be involved. It will naturally take less time to optimize a smaller, simpler site, so keep this in mind when you consider the pricing.

After you’re more comfortable with what the services offered are and how they’re priced, you’ll want to make sure that the company you’re choosing as your SEO provider has the knowledge and skill to complete the work for you. You should talk to three or four companies before you choose one. Be sure to ask them these questions, and back off if you don’t feel like you’re getting an honest answer:

1. How long has your company been in business? Can you explain what your previous experience is and what principles your SEO works under?

2. What other services do you provide besides SEO? Do you provide Internet marketing services?

3. What kinds of industries have you serviced previously? Can you provide me with checkable references?

4. How will you break down the cost of your services?

5. How much will I need to do myself for this SEO project to run smoothly?

6. How much time do I need to set aside to communicate with you during the process?

7. How long does it usually take to achieve results? (SEO is a gradual process, so a reply of anything under 6 months should be a red flag for you).

8. Is it possible to have someone from your firm teach us how to maintain your SEO once it’s done? (If they tell you that you wouldn’t be able to do it yourself, then that’s another red flag).

When they do send you a proposal on the project, you will want to make sure that it contains everything you spoke about, and everything else that should be there. If the answers to any of these questions are missing, you should walk away:

1. What specific services are included in the contract? Are any omitted? Make sure that what you discussed and wanted is included.

2. What is the name or position of the person you will be working with? Are you dealing with a salesperson, a designer, or someone else?

3. Are allowances made for communication with you? Are there any additional fees for contact?

4. How will the company be providing support? By email? On the phone? Do they stop supporting you after a month or so?

5. Are there extra fees for re-optimization or additional consulting? Is it really necessary? What maintenance is provided? If not, what is the additional cost of it? When maintenance is not included with the plan you need to be careful, as there are people who will charge you exorbitant amounts of money to maintain their optimization.

6. What reports are provided and how often will they provide them?

7. What are the total charges? Are there any additional charges?

By taking steps like this you will guard yourself against bad practices, you will also have a better understanding of the service you are getting, and you can easily compare offers to find the best one. But how can you tell if your provider is operating ethically? Well, that’s is pretty easy. Here’s a list of the sales pitches that bad SEO providers will use on you. If you hear any of these from a company, use someone else instead.

1. Guaranteeing top-ranking placements. This is impossible to do since the algorithms of the search engines change often, and any good SEO provider will tell you that.

2. Offering a service that includes the development of ‘doorway pages’. These designs often don’t take your visitors ease of use into consideration, and search engines will ban your site if they catch you using them.

3. Telling you that you need more than one domain name pointing to your website. You can get banned for domain spamming, so don’t take the risk.

4. Any company that says it will get thousands of inbound links to your website – they will be using free-for-alls, which are very bad for your rankings.

5. Companies that offer you search engine submission software. Good positions always come from hand submission. If they tell you that submission by hand is not the best way to go, don’t stick around.

Many SEO providers use unethical ‘spam’ practices because they are cheap, easy to implement, and do provide very short-term results. Beware of any provider that uses them.

The best way to tell if the provider’s SEO practices are ethical is to ask: “Do these changes benefit visitors to my site as well making it more search engine friendly?” A good SEO provider will always say ‘yes’, as SEO is as much about the users as it is about the engines. After all, what’s the point of a high ranking page if it’s nothing but unusable rubbish that will have people rushing for the ‘Back’ button?

Don’t be overwhelmed by these things, but always be on the look out to make sure that you’re getting the best service possible. Good SEO companies can boost your site’s traffic without resorting to unethical practices, and keep up with changes in the industry.

with the help of SEO report you can get easily knowledge about your site’s position and ranking, SEO report also helps you to increase your site’s popularity, get more information about SEO report here.

The online world is very competitive as every new business wants to make its online presence before its physical presence. We see millions of pages being uploaded on the internet every day and we also see hundreds of new websites from individuals and businesses to market their products & services and earn good income.

With every business wants to come on the top of the search engine results, the demand of SEO experts and SEO companies has increased significantly over the past decade. While building a web page, upload some content and make it live on the internet can take a few days, dragging the web page on the top of search engine results sometimes needs months and years. For this reason, all website owners opt to SEO services for their websites in order to stay in business and earn revenue.

SEO professionals use search engine optimization tools for optimization. Some search engine optimization tools are software programs which are designed keeping in mind SEO techniques and methods. There are hundreds of free search engine optimization tools available nowadays. These free SEO tools can be searched and downloaded from the internet. As there are multitudes of free SEO tools, the choice is always difficult.

If you are a SEO professional, you very well know about the capabilities of SEO tools. Every tool is built by some software company or individual and contains different features. There are number of paid SEO tools available on the internet, but the point is, are they worth the money you are spending on them to get SEO services.

Among free SEO tools, Google Analytics is one very popular and powerful tool which gives you information of site usage that includes visits, page views, bounce rate, pages/visit, average time on a site, new visits and many more. In addition, it provides you reports on visitors, content and traffic sources. You can also create custom reports. You can also know about the keywords, the users are typing to reach to your website. You can know all traffic sources and referring sites.

Among these free SEO tools, Google Webmaster is also a unique tool which aid you perfectly to know the top search queries, crawl errors, backlinks, crawling speed, links to your site, HTML suggestions, crawl stats, keywords, malware and many more. The example of Google Analytics is given to familiarize you some of the features a SEO tool has. However, you may find more or less features in numerous free search engine optimization tools.

If you are a beginner and like to learn about SEO, you should start using any free SEO tool. Learn about its features by reading its guide; this will help you to build good understanding about SEO techniques. Apart from this, there are certain free online courses on SEO which can help you to learn SEO quickly. The people, who really want to become SEO professionals, can take advantage of getting some free online SEO certifications.

The internet world is changing very quickly, and we see new tips and tricks every day to make a website more prominent. Free SEO tools are a big help for beginners and SEO professionals in learning and optimizing websites for search engines.

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SEO (Search Engine Optimization) is the art and science of making search engines rank your site high in the natural search results when someone types in a query. That’s the intent of SEO, however. Since SEO is still an emerging field, there is no “governing body”, and the rules sometimes change. A good SEO professional understands these changing rules, and knows how to properly apply them. A bad SEO specialist generally makes mistakes, or purposely tries to deceive the system to win “fake” high rankings.

It is not true that you have no control over what appears in the search engines. The content that you put on your site determines where you appear in the search engine results page (SERP). If your site is about “widgets”, you’re probably not going to appear in search results about “bus fares”. The most important thing you can do on the web is to represent yourself honestly. If your site is about “widgets”, and the content on your site talks about “widgets” then you’ll probably appear somewhere in the SERP for “widgets”. A good SEO professional can help you rank higher for “widgets”, among other well-researched, and relevant keywords.

What is the Difference Between a “Good” SEO Service, and a “Bad” One?

A bad (“blackhat”) SEO marketer is like a vendor walking down the street selling snake oil. You may think you’re getting a deal, but you can’t be sure of the consequences. A good SEO marketer is like a pharmacist. They have studied all the tried and true techniques to solve your problem and probably have a good idea of how to safely and effectively address your issue.

The Benefits of Hiring bad SEO:
Your site could shoot straight to the top, ranking #1 for your keywords
You could earn a few new customers quickly and make a quick buck
The cost is far less than what your friends and competitors are paying for SEO

The Costs of Hiring bad SEO:
When the search engines catch on, your site could be penalized (drastically downgraded) in the rankings, ending up worse than before
Your site could be temporarily banned from the search engine (completely unfindable – expect 6-12 months)
Your site could be permanently banned from the search engine (completely unfindable – for good)
When any of the above occurs, there will be lost productivity from having to remove all the search engine spam from your site
It could be hard to track down all the tricks the SEO marketer used to artificially boost the rankings, and therefore it could take a long time to get back into the results pages
Once penalized or banned, you will lose all the potential customers you would have gained had it been done correctly
A professional SEO consultant will probably have to be hired at additional cost to fix it and do the job right

Don’t believe it? In February 2006, BMW was given the Google Death Penalty for employing blackhat SEO practices. They presented a slick design to anyone with JavaScript, and showed everyone else (that means the search engines) a keyword-rich page. Showing one content to visitors and another to Google is a no-no. BMW Germany was banned from Google.

The Costs of Hiring Good SEO:
The initial cost will be higher
There will probably be an ongoing subscription fee
The implementation time will be longer (for the site to rank high)
There will be changes to the content of the actual site, and probably the structure, as well

The Benefits of Hiring Good SEO:
Higher rankings overall
The high rankings tend to stay there
The keywords you are ranking high for are relevant to your organization and the people who are trying to find you
It is more cost-effective in the long-term
Future pages that you add the the site will be easier and faster to rank higher
No blackout periods or customer loss because of penalty

What Is “Bad” SEO, and Why is it So Undesirable?

First, let’s examine some of the techniques available to the blackhat SEO marketer. Here are just a few:
Doorway Pages: Many pages stuffed with keywords are placed on the web, and all link back to your site
Cloaking: Showing one version of the site to visitors, and another to search engines.
Dynamic Content: Not all dynamic content is bad; in fact, most is perfectly legitimate. But having the server generate large lists of keywords that change frequently is generally a bad idea.
Scraping: Some sites visit high ranking sites, copy bits of the content that has the keyword they want, and post it on their site. This is a very good way to really annoy other websites.
Hidden Text: Keywords on a page that are the same colour as the background, or that are hidden by CSS are a bad idea
Setting up links pages that use the keyword-rich link text of other sites to gain ranking. This makes the link page appear to be more relevant for the desired keywords. This annoys not only the search engines, but also the visitors.
Keyword Stuffing: Writing almost meaningless text in the site that is basically a long list of keywords. Responsible SEO will use keywords carefully in the text, but like all things, you can overdo it. Search engines appreciate good grammar.
Overdoing RSS: Go ahead and syndicate large portions of your website. But syndicating all of your website may raise a flag. There are rumors suggesting that there might possibly be changes in the way Google indexes RSS in the future.
Bait-and-Switch: Submitting the search-engine friendly page to the search engine, then after it’s indexed, uploading the “real” page. This is a very temporary boost in your rankings.
Irrelevant Keywords: WHY would you promote the keyword “sex” on your site about “widgets”? Do you honestly think someone looking for “sex” will see your site and say, “oh wait a minute, I think I wanted a widget”? If you sell “widgets”, then promote “widgets”, so people who want to buy “widgets” can find your “widgets”.

Why do Search Engines Dislike All This?

Search engines are in the information business. Specifically, search engines provide helpful answers to questions. Sites which use these techniques dilute the relevancy and usefulness of the search engines. The search engine that allows their results to become irrelevant is useless and out of business. No-one will search that engine, no-one will click on their ads, no-one will want to buy or display their ads, and eventually no-one will want to invest in them. Search engines are protecting their investments and their future by ensuring the continuing relevancy and usefulness of their results.

How to Hire a Good SEO Professional

Let’s first look at some of the signs that indicate the possibility of a blackhat SEO marketer
If you hear anything like “we guarantee top placement”, don’t hire them. A good SEO marketer cannot guarantee you a good ranking any more than your broker can guarantee you a great return. All they can do is a good job, or not.
If the company representative talks to you about the advantages of Meta Tags, don’t hire them. Meta Tags are very obsolete in terms of search engine marketing (SEM).
Get a list of previous clients and check their current site and rankings. If their rankings are now low, or if the client sites seem to have spammy content, or little content, don’t hire them.
If first contact with the SEO company is made through an unsolicited phone call or email, be wary. Why? SEO is not an aggressive marketing technique. SEO is the art and science of providing people with what they were looking for anyway. It is fulfilling a need in response to a request about that need. In a sense, it is an entirely passive marketing technique, because it is only triggered when a person is actually seeking it. Be wary of search engine marketers that seem overly aggressive.

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The Search Engine Optimization (SEO) industry has grown tremendously in the past few years, and to such an extent that many SEO practices have become important components of the Internet marketing strategies for many businesses.

However, although the ever-changing dynamics between search engine algorithms and SEO techniques have evolved in complexity and in many different directions, very little has been done to actually measure the effectiveness of these SEO methodologies and processes. Significant amount of money is budgeted yearly by businesses for their website’s SEO projects, but only a few actually conduct a regular review of their SEO programs. A well-designed SEO audit is therefore a necessity. The SEO website audit is also fast becoming the norm in many companies wanting an objective assessment of the effectiveness of their SEO initiatives.

As with any other audit, SEO website audit is a means to examine the efficiency and effectiveness of business websites. It seeks to identify the gaps between expected and actual website performance. The end goal of SEO audit is to recommend improvements and maximize the benefits from SEO investments.

SEO Website Audit in a Nutshell?

SEO audit is a means to track the performance of the various SEO activities conducted for a website. Through the SEO website audit, the status of the site as evaluated by search engines can be assessed. With SEO audit, there is now a way to examine the robustness of the website’s technical framework and infrastructure, which includes SEO keywords, content, meta tags, and link popularity, and in comparison with top competitors.

The SEO website audit is both a quality and performance review. It measures the value added to the website as a result of the SEO work done on it, such as search engine rankings, traffic volume, and conversions.

The output of an SEO audit is a report on the site’s performance. It contains the issues and problems that cause poor website performance, and the most efficient and effective SEO techniques to employ from thereon to improve performance. Moreover, the SEO audit report will identify SEO methodologies that can be removed from the SEO program altogether because they are not effective and are a waste of investment.

Benefits of the SEO Audit

What are the benefits of an SEO audit? Here are a few of them:

1. An SEO website audit can pinpoint reasons for poor ranking performance and provide helpful performance improvement advice.

2. An SEO audit can assess the extent and scale of poor performance. It can also rectify whatever damage done by past SEO methodologies by providing valuable decision-making information on whether to hire professional SEO experts to work on the problem, or continue with in-house SEO work.

3. An SEO website audit guarantees management buy-in and support, particularly when conducted by a third-party SEO auditor. When confirmed by concrete metrics, this can convince decision makers in the company that present and future SEO strategies are working effectively for the business.

Making SEO web site audit a part of the business road map should be one of the most important undertakings for a company. SEO audit ensures that the company’s SEO initiatives are well-validated and worth the investment.
Debbie Everson is the CEO of SearchMar.com, the leading provider of search engine optimization & online marketing solutions to over 200 small businesses. Debbie brings over 15 years of experience leading SEO and direct marketing programs for some of the most respected brands in technology, retail and healthcare. Read my SEO Blog. Follow me on Twitter. Call 866-885-6263 for a free consultation.

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An SEO writer is a writer, just as any magazine reporter or literary author. There is however, a significant difference in the styles of writing. A literary author tells a story, whether it be fiction or nonfiction. A magazine writer reports on something that is happening. A web writer, or an SEO writer, writes directly to a targeted audience.

Much of web writing is in sales and copy. While there is sometimes the need for objective reporting, most of the writing you see online is geared towards motivating people to take action. If you are selling your products or services online your main objective is to convince your audience to stop surfing and take action. So what you are looking for is high quality article writing with a sales-oriented style.

A good SEO writer can alter his or her writing voice to connect with your target audience. Some articles have very distinctive voices, which may appeal to a particular gender or demographic. Some articles are conversational if the product or service calls for this familiarity. Some articles may be serious and academic, if the situation merits.

Your first step should be identifying a specific audience and then publishing articles that will address the subject matter they are searching for. Rest assured, if the article is of high quality, your web audience will read the full page. If the article is written with a powerful conclusion enticing the reader to take action, you might very well see a big increase in sales.

An SEO consultant, part of an SEO firm, also knows a great deal about HTML and web optimization. An individual SEO writer may not have the technical savvy to help you increase your traffic. A well-written article may very well sit and collect dust in cyberspace because it hasn’t been submitted to directories, or optimized for web searches.

An SEO firm can help you with the full experience of an online SEO campaign. A web marketing firm can help you with technical specifications, keyword research, HTML, article directory submission and other new SEO techniques that can improve your ranking in the Top 10. If you are interested in promoting your web presence then don’t settle for second best. An SEO writer should be a combination of a writer and a web programmer. Make sure you are getting a full campaign with your money rather than just a few articles.An SEO firm can help you with the full experience of an online SEO campaign. A web marketing firm can help you with technical specifications, keyword research, HTML, article directory submission and other new SEO techniques that can improve your ranking in the Top 10. If you are interested in promoting your web presence then don’t settle for second best. An SEO writer should be a combination of a writer and a web programmer. Make sure you are getting a full campaign with your money rather than just a few articles.

with the help of SEO report you can get easily knowledge about your site’s position and ranking, SEO report also helps you to increase your site’s popularity, get more information about SEO report here.

The importance of choosing the right SEO is greater than many of us can imagine. Search engine optimizing is what keeps your site indexed and ranked by search engines and ensures you a good amount of traffic. Without it, your website is either dead, or struggling for survival, hoping to be noticed.

The area of SEO is very complex and it’s permanently extending. New companies and consultants seem to appear out of the blue. SEOs use a wide variety of search engine optimizing tactics, with different efficiency levels. Consequently, before hiring an SEO consultant, it is very important to make sure you’ll be getting what you need. Apart from what you’ll be able to find out from the SEO itself, you can also perform a previous research on your own.

Things to find out on your own

o Find out for how long has the company been in business. This should be listed on their website.
o Search their website for previous projects to find out whether they have a marketing related experience.
o A reliable company also has client testimonials and case studies to prove they are able to keep their customers satisfied.
o Be skeptical with companies that email you out of the blue to advertise their SEO services.
o Beware of SEO companies that claim they can provide a #1 ranking guarantee. Ranking is determined by many factors that are beyond the SEO’s control.
o Beware of SEOs that claim they have a priority submit or special relationships with Google or other search engines. There’s no such thing.

Things to ask the SEO consultant

Do they include link building in their SEO services?

A professional SEO consultant doesn’t limit to building keyword rich content, but also incoming links from relevant website to increase your PageRank.

What are they doing for website conversion enhancement?

A high traffic is meaningless unless your website provides what the users are looking for. A good SEO consultant uses several conversion enhancement techniques, such as copywriting strategies, site usability, call to action tactics and advanced conversion reporting.

Do they help you with calculating your ROI (Return of Investment)?

SEO services can be quite expensive and you need to calculate your potential returns. ROI depends on various factors, such as target population, size of your market place, the sales value of your services and the number of people searching for them on the Internet etc. An experienced SEO should be able to help you predict your ROI.

Do they use SEO best practice and anti-spam methods?

There are many SEOs that use various strategies to trick search engines in thinking your page is more relevant than it actually is. No SEO consultant will admit to using spamming and other unethical strategies, so you can’t ask him the question directly. However, ask as many questions as possible about the methods they will be using and make sure you receive straight answers.

Do they put a limit on the number of search phrases?

Many SEOs have a limited number of phrases they will optimize for. However, if you’re paying a monthly retainer to the SEO Company, they shouldn’t do this. Even though there are a few phrases more important than others, the rest shouldn’t be neglected either.

The first thing a good SEO consultant will do is perform an analysis on the current state of your website and provide a Website Analyzing report. Further analysis should be performed on a regular basis and your website traffic should be permanently monitored. A professional consultant understands the difference between bulk traffic, getting to your website for irrelevant keywords, and qualified traffic. Making the right choice will provide you with qualified traffic, as well as well-structured pages and a high usability level.

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Linking the pages of a website is done because search engines will be more aware of a site’s presence when its pages are found at the other end of industry terms in anchor text contained with content at other locations. The total and quality of those links are factors that help promote rankings; when placed for SEO purposes they should be one-way links rather than reciprocal since reciprocal links are not any help in ranking brownie points and it is prohibitively time-consuming to administer a thousand of them. This is not to be confused with link exchanges; when you can exchange links with the right type of site it can be a positive factor and aid in the solidity of both.

Worksheets must be kept to have a record of what content has been placed where, along with the dates of submission and approval, possibly a link to the published material (which only a small number of general SEO-friendly directories send in). I use an Excel spreadsheet to map out the campaign and have the directory material formatted for quick copy and paste execution. The keyword research goes on one sheet, next the content, and then sheets for general directories. The next sheet lists all the article directories and the cells in line are used to record your username, password, and the terms for the number of hyperlinks allowed in the body and how many in the resource box about the author. Across the page you would format cells recording the dates and actual number of links placed. This way all bases are covered and it’s a simple matter to go in and edit if you discover a mistake or have thought about emphasizing a different page by changing one of the links.

Google doesn’t want sites relying solely on general directories so I limit my list to 300; with article directories I use around 60 and publish a series of industry articles in each. They approve in very different time periods: some are immediate and others take six months to a year. This may be one reason optimization is gradual in nature. Press releases and link exchanges can produce quick results and may be considered a priority in competitive sectors where the search engine optimization plan becomes time-sensitive to avoid losing prospective money.

Tracking progress is essential so that adjustments can be made if an important key phrase is not showing up on the first page. It may be a matter of doing a press release focusing on that phrase or emphasizing titles containing the keyword in your next submissions. Just as all other facets of marketing by SEO, a lot of judgment calls have to be made based on experience, instinct, observation, and intuition.

There are other worksheets to keep so that article material can be pre-formatted to meet the specific requirements of each directory; most of them require plain text but others throw curves into their submission forms that are very different. “About the Author” resource boxes will allow 1, 2, or 3 links in text or HTML and the article bodies might carry 1, 2, 3, or no links at all. Some summary boxes require more than 500 characters, some less than 500, some less than 250, and others less than 100 character summaries.

Analysis on the situation of a page’s optimization per keyword can be done with a software program called WEB CEO that enable you to do reports for clients, study competitors, find links partners, and run reports. I would warn against using any web tool to do automated ranking reports; they are not close to what is shown when done manually. Reports on rankings can be done on a spreadsheet as a list of fifteen key search terms and their weekly placement on Google, Yahoo, AltaVista (owned by Yahoo), Bing, AOL, etc. to give a really big picture or it can be a smaller sampling on two or three search engines if that will satisfy the client. Efficiency is time, time is money, and business owners like efficiency.

with the help of SEO report you can get easily knowledge about your site’s position and ranking, SEO report also helps you to increase your site’s popularity, get more information about SEO report here.

SEO Expert Services – Week 1

1. We start Week 1 with Keyword Discovery and Analysis. This is the foundation of any successful SEO campaign, so it’s important to get the “winning” keywords for your business, services and products in the beginning itself. This process generally takes 4 to 5 days, and there are many useful free and paid tools to help you do that. Keep in mind; finding the right keywords is all about researching statistical, analytical and forecast data for keyword usage, history and competition over time, in specific geographies.

2. In parallel, we can start work on On-page Optimization. The KISS (Keep it Simple…) concept works great here. Keep in mind that each well optimized page can be a source of traffic and conversions for your website. I would suggest focusing each page on 1 to 2 related keywords only, with modifiers like location, industry, long tails and mis-spellings, included in Meta tags and the content of that page. If you have a CMS driven site, then ensure your CMS allows facility of giving unique title, description and keyword tag for each page, and that your dynamic URL’s are short and SEO friendly.

3. Set up accounts for Google local, Maps, and Yahoo local and create/claim your listing. This not only helps the search engine identify the location (for geo targeting) of your business, it also puts your business on the local map for anyone searching for products and services you could offer. Local listings are displayed on the top of the SERP (search engine result pages), and many people want to do business with someone who is close by (types of businesses where service and personal contact is crucial) can reach your website almost immediately.

4. It’s time to setup the Corporate Blog. This is going to become your most valuable asset to power up your keywords/ website and share valuable content with your visitors. You will be using the blog to post new articles, How To’s, testimonials, reviews, press releases, case studies, videos, photographs, PPT presentations and more. Both WordPress and Blogger offer free hosting platform – so get cracking.

5. The last part of Week 1, you can set Google Analytics and Google Webmaster tools. These free tools will help you monitor the visitors to your site, visitor trends and demographics, entry/ exit pages, traffic sources, track conversions, performance of keywords, submit site maps, check on links and broken/bad links and a lot more.

SEO Expert Services – Week 2

1. We start Week 2, with Web Directory Submissions. These are the easiest links you can acquire, and there are many relevant, regional and niche web directories where you could submit your listing. Avoid directories that are not relevant to your business, products and services, though global directories should be included in the category your business fits under. There are many paid directories as well (Yahoo Dir, Business.com etc) which are great links to have, but I would be selective not to use up the clients budget in this activity, as it can be well spent in other places.

2. Time to get social! Social Bookmarking sites are a great way to promote your content across user communities like Digg, Mixx, Stumble Upon etc. The trick is to get other users (or your network) to up vote, thumbs up, review or comment on your content. This makes the link you are building permanent, and leads to more traffic as users generally opt to check links (and vote up links) that already has many votes. They key to social enlightenment is participation!

3. Announce you self, syndicate your Press Release. You can kill two birds with one stone here. Other than getting back good links to your website from the press releases syndications, a journalist may chance upon you story and make a National release out of it. Though ensure you have a worthy story first!

4. Power up pages of your website. This is an easy way to power up the existing pages of your website. Take each page link and post across relevant social bookmarking sites, and get a few users to up vote, thumbs up, review, or comment on your content. Don’t try and bookmark all your pages in one day, but rather just 3 to 4 links a week. You don’t want the social sites to blacklist you for spamming. Tip: Don’t use social bookmarking sites for just link building purposes. Get involved in the community, make friends, help them, and ask them to help you.

SEO Expert Services – Week 3

1. The weekly content strategy. Each week you can create unique and useful content focused around the keywords you are targeting for that month. The types of content can vary – like articles, how to’s, FAQ’s, case studies, pictures, videos, testimonials, PPT presentations, press releases etc. This content can be posted on your corporate blog. Both your visitors and search engines will love you for this effort.

2. The weekly syndication and promotion strategy. Each week you take the content from the blog and syndicate to select article sites, and promote across select social bookmarking sites. Get other users to participate by voting your content. Each type of content can be syndicated and promoted across relevant syndication channels. Eg. A press released posted on your blog can be syndicated to press release sites. A video can be syndicated to video submission sites. A How to article, can be syndicated to “How to” sites.

3. You can also post your articles in social media sites like LinkedIn, Facebook, Twitter etc. Keep in mind social networking is about building a network of contacts (potential business) and enhancing brand communication and recall. There is little SEO value to be gotten here.

SEO Expert Services – Week 4

1. Get other bloggers to review your website. Getting links from relevant blog sites will go a long way in your SEO strategy. Of course you will have to figure out that no blogger will review and link to your site because they love you. An additional tip here is to power up the external blog review pages by promoting across select social bookmarking sites and getting vote ups. Powering important external pages that link to you will in turn power your keyword pages.

2. Getting links from relevant websites. Get links from sites that are relevant to your business, products and services back to your important keyword pages. These industry links are “relevant” links and are highly valued by search engines. Tips: Avoid reciprocal linking unless it’s with very few select partners and not just for the purposes of link building. Another option, three-way link building is often tedious and filled with rejection. I would focus on “value” based link building.

3. Get involved by Blog commenting and Forums Posting. Find a few blogs and forums related to your industry. Spend time each week posting useful comments on blogs, and post/ answer queries on forums. If you cannot create value to the discussion by blogger/ forums users, then its best to avoid this strategy. Also if you plan to place links in the comments and forum posts, then make sure those links add major value to what’s being discussed, otherwise your comments, posts will not be accepted. Tip: I avoid placing links in any of my comments and answers.

4. The highly debatable paid links. While I don’t advocate paid links for various reasons, I have seen a few select power links make a world of difference to rankings. The tip here is to use this strategy after a couple of months of serious value driven SEO.

5. Run monthly campaigns in social bookmarking sites to power your keywords. Each month choose one social bookmarking site from the ones you are participating in, and choose one story/article from the previous articles you have bookmarked. The objective in the campaign strategy is to get 15 or more users to vote up your content. This accomplishes two things. A chance that your story gets “hot” and as the author of the content you gain popularity. Hot stories get more votes and links. Also search engines like user voted stories for obvious reasons.

6. Monitoring, Tracking and Reporting. Prepare weekly and monthly reports to track the links you are building. Prepare a report from Google Analytics each month showing progression over various metrics of conversion. A simple excel sheet work great. Also you can buy a good rank tracking software like Advanced Web Rank Manager, to track all the keywords and their progress over time.

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Search engine optimization or SEO is one of the most popular online marketing methods applied these days and there is no doubt that a lot of people are opting for it. However there are certain things that you should know before jumping on to decisions. A lot of business owners opt for SEO without knowing that they actually need Google optimization not SEO.

Imagine you are on the top of Yahoo and Bing but there is no one searching for the keywords on these search sites. Therefore what matters is your ranking on Google and not anywhere else. As you opt for an online marketing option it is crucial that you can get analysis on which search site will actually help you. There is no point in getting rankings on search engines that do not draw traffic for specific keywords that you target.

It is crucial that you can get transparency in your online marketing campaign and then you’ll know that Google optimization is the best possible alternative you have. Since Google is most used search engine there are very high chances that you’ll be able to get people hooked on to your site through it. Even the most respected SEO Gurus recommend that at times businesses do not require SEO on all engine, just Google is sufficient.

This surely does not say that SEO is not required at all but the emphasis should be on the fact that Google optimization is something that most people are seeking but since they are not completely aware about the term they opt for SEO. In the long run they are just wasting money by trying to rank on other search engines as the number of searches is too low there. It would be better if all efforts are concentrated on Google only so that the best results can be obtained.

You can ask a professional online marketing company to help you with the same and give you an overview of what you can achieve with SEO and how can Google optimization help. All of this information in most cases is a part of the initial project report highlighting the number of searches that will be targeted by the marketing campaign. In case you have hired an SEO company but do not have such a report, you can always ask them to provide you with one such report so that you can know where your money is being spent.You can ask a professional online marketing company to help you with the same and give you an overview of what you can achieve with SEO and how can Google optimization help. All of this information in most cases is a part of the initial project report highlighting the number of searches that will be targeted by the marketing campaign. In case you have hired an SEO company but do not have such a report, you can always ask them to provide you with one such report so that you can know where your money is being spent.

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Every website needs to consider SEO Services for expanding its online business. Professional SEO services can help websites achieve better placement on major search engines.

If your website enjoys a high page rank, the chances of securing more sales and profits will be higher. This can be attained only by applying a series of search engine optimization techniques. The success of any Internet marketing campaign with search engine optimization depends on certain factors. How well your website is presented and networked with relevant websites will have a direct impact on web search results.

Here are the major benefits you get from professional SEO services:

- Increase visibility among visitors
- Increase traffic to your website
- Increase your market share
- Dominate your competition
- Increase return on your investment (ROI)

In order to deliver professional SEO services, most of the website optimization firms have a talented panel of SEO experts, internet marketing specialists, content developers, web designers, and other service personnel who are experts in the field. They use a variety of techniques and tools for optimizing your website and improving your search engine rankings.

Professional SEO services include:

- Keyword research
- Technical site review
- Pre-optimization search engine ranking report
- Website design and maintenance
- Restructuring of website
- Content analysis and SEO copywriting services
- Website/content optimization
- Search engine and directory submissions
- Regular monitoring and maintenance of website ranking reports
- Execution of linking strategy
- Blogging
- Pay per click management
- SEO consulting
- Web analytics

Your goals of achieving good web search results can be attained with the help of a professional website optimization company. These firms will guide you through the entire SEO process, from researching keyword to keyword reporting to specialized web analytics – all within the stipulated time frame and budget.Give your business an opportunity to succeed on the web by availing of our affordable and professional SEO services. Based in the US, Viral SEO Services is a leading SEO firm providing effective, professional SEO services for both small and medium sized businesses.Your goals of achieving good web search results can be attained with the help of a professional website optimization company. These firms will guide you through the entire SEO process, from researching keyword to keyword reporting to specialized web analytics – all within the stipulated time frame and budget.Give your business an opportunity to succeed on the web by availing of our affordable and professional SEO services. Based in the US, Viral SEO Services is a leading SEO firm providing effective, professional SEO services for both small and medium sized businesses.

with the help of SEO report you can get easily knowledge about your site’s position and ranking, SEO report also helps you to increase your site’s popularity, get more information about SEO report here.